MARKETING STRATEGY
STOP GUESSING. START GROWING.
Whether you're trying to get more calls, land higher-paying clients or finally stand out in a crowded market, a smart strategy makes all the difference.
That's what we'll build together...
Real, results-driven marketing plans specifically targeting Long Island residents and businesses.
Becase doing great work isn't enough. People have to know about it.
ADD A TEXT HEADER
YOUR ROADMAP TO GROWTH
A good marketing strategy helps you stop wasting time and money on things that don't work - and double down on the things that do.
It answers questions like:
How do I get found online by the right local customers?
What should I be posting on social media - and how often?
How can I stand out from all the other guys?
Where should I invest my time and budget for the biggest return?
IT'S OVERWHELMING...
WITH ALL THE BRANDING & MARKETING OPTIONS OUT THERE THESE DAYS.
At Storyseller, we know that marketing for tradesmen isn’t one-size-fits-all.
Most general marketing agencies miss the mark by using generic approaches that don’t reflect the unique way trades businesses operate or how Long Islanders choose who to trust with their homes and businesses.
We build customized plans and marketing tools that speak your language, highlight your skills, and actually drive calls, jobs, and referrals — not just clicks.
Without a clear strategy, it’s easy to waste time and money on tactics that don’t work for your industry or community.
Having a strategic marketing plan is essential for Long Island tradesmen because it helps ensure that every dollar and effort goes toward attracting the right local customers — not just anyone online.
WHAT'S INCLUDED:
* WE'LL DESIGN *
YOUR UNIQUE PLAN
01 | BRAND POSITIONING AND MESSAGING
We'll define your edge - what makes you the go-to pro in your field - with a full brand kit and build an aesthetic and messaging that communicate it clearly and consistently across all platforms.
02 | TARGET MARKETING & LOCAL FOCUS
We zero in on the Long Island homeowners and businesses you want to work with, identifying what they care about, where they spend time online and what gets them to take action.
04 | PROMOTIONAL PLANNING
We'll map put campaigns, seasonal offers and referral strategies that drive real results and build momentum year-round.
05 | LEAD GENERATION SYSTEMS
Simple, effective ways to bring in more qualified leads consistently - whether it's through your website, email list, social media, referrals or paid advertising.
03 | CHANNEL STRATEGY
You don't need to be everywhere - you need to be where it counts. I'll help you prioritize the best platforms (website, social media, Google, local print, etc.) to reach your market.
06 | BUDGET & TIMELINE GUIDANCE
No fluff, no guesswork. Just smart recommendations that match your business size, stage and resources.
STOP THE UNCERTAINTY.
FOCUS ON GROWTH & BUILD FOR LONG-TERM SUCCESS
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GET MORE CALLS FROM THE RIGHT CUSTOMERS
We're not just going to make sure your business looks good - we're going to make sure it's seen by the people who actually need and can afford your services - high-quality leads who are ready to hire - not just browse.
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FILL YOUR SCHEDULE WITH HIGH VALUE JOBS
Stop wasting time on tire-kickers and underpaid work. Storyseller helps you position your business to attract better clients - ones who value your skill, trust your reputation and are ready to pay for quality.
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UNDERSTAND WHERE YOUR MARKETING DOLLARS ARE GOING - AND WHY
AWe'll break down exactly what you're investing and how it's working to grow your business. From targeted ads to SEO to social media, we track what matters so you can make smarter decisions - and see real returns.
SO WHAT'S THE COST?
EVERY BUSINESS IS DIFFERENT - SO EVERY QUOTE SHOULD BE TOO.
That's why I don't offer cookie-cutter pricing. After our initial consulation, you'll receive a custom proposal based on your specific goals, need and scope of work.
With Storyseller, your contract is built by you. That means no wasted dollars on services you don't need - and every dollar you invest goes towards strategies that actually move your business forward.
It's tailored branding with your business model and industry top of mind.
WHAT CLIENTS ARE SAYING
"We had an outdated website and no real logo before working with Shea. She helped us rebrand and rebuild our site and worked on search engine optimization. Three months later we were on the first page of Google and we're booking jobs weeks in advance."
MIKE R. - MASON
WHAT OUR MEMBERS ARE SAYING
"I like that our new branding tells our story through the website and in our advertising. Even on social media. Everything feels connected and we've seen a big difference in how people respond. Plus we are seeing more referrals come in."
TONY M. - LANDSCAPER
