BRANDING
AS STRONG AS THE WORK YOU DO
You don't just offer a service - you offer craftsmanship, expertise and results. If your business name, logo and overall look don't reflect that, you're missing out on high-value clients who want to pay for quality.
That's where professional branding makes all the difference.
Whether you're a mason, HVAC tech, plumber, electrician, general contractor or other skilled tradesperson, I'll help you create a brand that gets attention, builds trusts and is recognized across Long Island.
ADD A TEXT HEADER
WHAT IS BRANDING AND WHY DOES IT MATTER?
Branding is more than a logo. It’s your business’s identity.
It’s the first impression people get when they find you online, see your truck drive by, or get a recommendation from a neighbor.
For Long Island home and business owners, branding signals that a company shares their values, takes pride in their services and will deliver the best experience to clients for the first job - and every job.
The right branding attracts the right clients who respect your time, value your work and are willing to pay for top-tier service.
IT GETS OVERWHELMING...
WITH ALL THE BRANDING & MARKETING OPTIONS OUT THERE THAT DON'T FIT YOUR BUSINESS MODEL AND INDUSTRY.
Most branding and marketing agencies take a one-size-fits-all approach—offering polished visuals and generic strategies that might work for tech startups or influencers, but fall flat for tradesmen.
At Storyseller, we know blue-collar businesses don’t follow the same model—and your marketing shouldn’t either. We create branding and marketing plans built around how your business actually works: local, referral-driven, and reputation-based.
From where you need to show up (think local directories, trucks, yard signs, and jobsite photos) to how you connect with customers (like before-and-after reels, seasonal promotions, and community sponsorships), every move we make is designed for tradesmen—because that's who we serve.
WHAT'S INCLUDED:
* WE'LL DESIGN *
YOUR UNIQUE PLAN
01 | BUSINESS NAMING (IF NEEDED)
Struggling with a generic or outdated business name? I'll help you craft a name that's memorable, relevant and positions you as a leader in your field.
02 | LOGO DESIGN AND VISUAL IDENTITY
A clean, professional logo that reflects your story and values - and makes your business instantly recognizable - plus a full brand kit with fonts, colors and style guidelines you can continue to use across your marketing.
04 | BRAND STORY AND POSITIONING
We'll define what makes your business special and craft a brand story that connects with Long Island home and business owners and other decision-makers in your community.
05 | BRANDING ASSETS
Business card designs, vehicle wrap concepts, social media profile graphics, ads, postcards and more to make your brand feel polished and professional wherever it shows up.
03 | TAGLINE AND MESSAGING
Clear, powerful language that quickly tells people what you do, why you're differnt and why they should choose you.
06 | BRANDING PLAYBOOK AND GUIDELINES
After our work together wraps up, you'll receive a concise, easy-to-follow tool-kit for repurposing copy, ads, social content, proposals and more - keeping your branding sharp and unified going forward.
TURN HEADS AND GET HIRED
BUILD A BRAND THAT REFLECTS YOUR VALUES AND EXPERTISE
-
A STRONGER, MORE MEMORABLE PRESENCE ACROSS LI
We're not just going to make sure your business looks good - we're going to make sure it's seen by the people who actually need and can afford your services - high-quality leads who are ready to hire - not just browse.
-
A BUSINESS IDENTITY THAT DRAWS IN IDEAL CLIENTS
Stop wasting time on tire-kickers and underpaid work. Storyseller helps you position your business to attract better clients - ones who value your skill, trust your reputation and are ready to pay for quality.
-
GREATER CONFIDENCE IN HOW YOUR PRESENT YOUR BUSINESS - ONLINE AND OFF
We'll break down exactly what you're investing and how it's working to grow your business. From targeted ads to SEO to social media, we track what matters so you can make smarter decisions - and see real returns.
WHAT CLIENTS ARE SAYING
"We had an outdated website and no real logo before working with Shea. She helped us rebrand and rebuild our site and worked on search engine optimization. Three months later we were on the first page of Google and we're booking jobs weeks in advance."
MIKE R. - MASON
WHAT CLIENTS ARE SAYING
"I like that our new branding tells our story through the website and in our advertising. Even on social media. Everything feels connected and we've seen a big difference in how people respond. Plus we are seeing more referrals come in."
TONY M. - LANDSCAPER
SO WHAT'S THE COST?
EVERY BUSINESS IS DIFFERENT - SO EVERY QUOTE SHOULD BE TOO.
That's why I don't offer cookie-cutter pricing. After our initial consulation, you'll receive a custom proposal based on your specific goals, need and scope of work.
With Storyseller, your contract is built by you. That means no wasted dollars on services you don't need - and every dollar you invest goes towards strategies that actually move your business forward.
It's tailored branding with your business model and industry top of mind.
